Google Ads & paid media
Ads that bring in customers. Not just clicks on a spreadsheet.
You don’t need more traffic. You need the right traffic doing the right thing. We build and manage paid campaigns across Google, Meta, and LinkedIn that are engineered around one outcome: putting real customers in front of your business. Every dollar tracked. Every lead accounted for. Zero guesswork.
Any of this ringing a bell?
You’re spending $3K a month on Google Ads and can’t tell if it’s actually working. Your last agency showed you “impressions” like that pays the rent. You’ve boosted Facebook posts because someone said it would help. It didn’t. Your ads send people to your homepage instead of a proper landing page. You’re pretty sure half your budget is going to clicks that will never become customers. You keep hearing “give it more time” but your bank account doesn’t have more time.
Sound familiar? Good. Keep reading.
Average reduction in cost per lead across all Google Ads campaigns.
Return on every dollar spent. Tracked to real revenue, not estimates.
Of accounts we audit have broken conversion tracking.
Based on average performance across active Google Ads client accounts, 2024 to 2026.
Every type of Google Ad. One team managing the lot.
SEARCH ADS
People are Googling what you do right now. We make sure your business is the one they find and click. Built around commercial keywords that bring buyers, not browsers. Best for: Tradies, dentists, lawyers, and any business where customers search for what you sell.
LOCAL SERVICE ADS
Show up at the very top of Google with the green Google Guaranteed tick. You pay per lead, not per click. We handle the setup, verification, and ongoing management. Best for: Licensed trades and local service businesses in a specific area.
SHOPPING ADS
Product images, pricing, and reviews right in the search results. We set up your feed, optimise your bids, and make sure the profitable products get the visibility. Best for: E-commerce and retail businesses selling products online.
RETARGETING & DISPLAY
Bring back the people who visited your site but didn't pull the trigger. Stay visible across the web without burning budget on cold audiences who've never heard of you. Best for: Any business with enough traffic to retarget. Works best alongside search campaigns.
Same platforms.
Very different approach.
| How we do it |  How most agencies do it | |
|---|---|---|
| Campaign setup | Built from scratch around your goals | Google's default "smart" suggestions |
| Tracking | Every lead tracked to the exact keyword | Estimated conversions |
| Landing pages | Dedicated pages built to convert | Traffic sent to your homepage |
| Optimisation | Adjusted weekly based on real data | Set and forget |
| Reporting | Plain English, one page | 40-page PDF nobody reads |
| Contracts | Month to month, stay because it works | 12-month lock-in |
What you get when we manage your ads
Campaign architecture
Built from scratch around your goals. Not Google's "smart" suggestions.
01
Conversion tracking that actually works
Every call, form, booking, and sale tracked back to the exact source.
02
Landing pages that convert
We don't send ad traffic to your homepage. We send it to pages built to convert.
03
Weekly optimisation
Bids, budgets, keywords, audiences. Adjusted every week based on real data.
04
Creative testing
Headlines, images, copy. We test constantly to find what your audience responds to.
05
Monthly reporting in plain English
What you spent. What you got. What we're doing next. One page. No jargon.
06
Let's talk about where your money actually goes
If we can’t show you a clear return on your ad spend, something’s wrong. And we’ll be the first to tell you.
Your ad spend ≠ our fee.
Some agencies bundle everything into one number so you never know what you're paying for management vs what's going to the platforms. We keep it separate. Always.
What you pay Google/Meta...
Goes directly to the platform. This is your ad budget. You control it. We manage it.
What you pay us
Our management fee covers strategy, setup, optimisation, tracking, reporting, and ongoing management.
What you get back
Tracked, measurable leads and revenue. We show you exactly what your spend produced. Not "estimated conversions." Real ones.
Creating Success
Paid ads for every kind of business. Built around getting customers, not just clicks.
We’ve managed ads for plumbers, dentists, lawyers, tattoo studios, e-commerce brands, restaurants, medical clinics, gyms, and more. The industry changes. The goal doesn’t: more of the right customers, for less.
I'm spending money on ads but not getting leads
Usually means your targeting is off, your landing page isn't converting, or your tracking is broken so you can't even tell what's working. We fix all three.
I've been burned by an agency before
They promised the world, sent you a report full of impressions, and disappeared when you asked about actual leads. We track real conversions, report in plain English, and don't lock you in.
I want to start running ads but don't know where to begin
No stress. We'll audit your market, recommend the right platform, set everything up properly from day one, and manage it month to month. You don't need to understand Google Ads. That's our job.
How a paid media engagement works
A clear, step-by-step process designed to launch smarter campaigns, improve performance over time, and keep you informed at every stage.
STEP – 01
Audit & strategy
We review your current setup (or start fresh), research your market, and build a campaign strategy around your actual business goals and budget.
STEP – 02
Build & launch
Campaign structure, ad copy, landing pages, conversion tracking. Everything built properly before a single dollar gets spent.
STEP – 03
Optimise weekly
We don't set and forget. Every week we review performance, adjust bids, test new creatives, pause what's not working, and scale what is.
STEP – 04
Report monthly
What you spent. What you got. What's changing next month. One clear report. No jargon. Straight answers if you have questions.
Client Success Stories
How We Helped Businesses Thrive
Success Stories
We let the numbers do the talking
We measure success in commercial outcomes, not vanity metrics. Here is a selection of what that looks like in practice.
Free Google Ads audit
We’ll dig into your account, find the waste, check your tracking, and show you exactly where the budget should be going. Clear, actionable, yours to keep.
FAQ
Paid media questions, answered straight
Common questions from business owners before investing in paid ads.
It depends on your industry, your competition, and your goals. Some clients spend $1,500 a month. Some spend $30,000. We’ll recommend a budget that makes sense for your market after understanding your business. We’d rather you spend the right amount than the biggest amount.
Our management fees are separate from your ad spend and depend on scope. Typically $1,000 to $4,000+ per month. We’ll give you a clear quote upfront. No hidden fees. No percentage-of-spend models that incentivise us to blow your budget.
Fast. That’s the whole point of paid. Most clients see leads within the first two weeks of launch. Meaningful optimisation and cost improvements usually kick in around month two to three as we gather data and refine.
Yes. Sending ad traffic to your homepage is one of the most common and expensive mistakes in paid media. We build dedicated landing pages for every campaign, designed specifically to convert the traffic we’re sending to them.
Absolutely. Most new clients come to us with existing accounts that are bleeding money. We’ll audit it, show you where the waste is, and either restructure it or rebuild from scratch depending on what makes sense.
Yes. We manage Meta Ads (Facebook and Instagram) alongside Google. Running them together under one strategy means your data informs both platforms. Cheaper leads, better targeting, less wasted spend.
No. Month to month. Always. If the ads are working, you’ll stay because it makes you money. Not because a contract says you have to.
Most of our clients have. That’s usually how they find us. We’ll show you exactly what’s happening in your account, give you full access from day one, and report on real leads and revenue, not impressions and “estimated conversions.”
Every day your ads aren't optimised is money walking out the door. Let's stop that.
We keep our client list small on purpose. Every business we work with gets senior attention and a clear plan from day one. If your marketing feels like it’s all over the place, a conversation is the best place to start. No pitch. No pressure. Just an honest chat about what’s working and what’s not.
